Pigtail Pundits

See on Scoop.itContent Marketing Works for You

Buyer persona definition can sometimes be nebulous, but this article provides you with a great framework for Buyer Persona definition. In this article, see how one B2B firm tailored content to segments of its audience, and increased leads 124% after launch.  Results:


Skytap launched a content marketing strategy in May 2012 to generate and convert more leads. The team saw great year-over-year results:

210% increase in North American site traffic55% increase in organic search traffic97% increase in leads from online marketing124% increase in leads from all channels (online as well as offline events and programs)73% increase in opportunities from online marketing


Krishnan Unni‘s insight:

Focussing on delivering content based on personas is always a better idea than not. The results show that.

See on article

See on Scoop.itContent Marketing Works for You

It’s always a challenge to write effective landing pages, but it’s easier when you know the mistakes to avoid.

See on blog.kissmetrics.com

See on Scoop.itContent Marketing Works for You

For every $92 spent acquiring customers, only $1 is spent converting them. Clearly something is wrong with this picture!

Krishnan Unni‘s insight:

I have always felt that most businesses focus on the eyecandy for their websites, not on ROI. When it comes to ROI, eyecandy has to give way to usability heuristics, information architecture, neuroscience and conevrsion optimization.


This report on conversion optimization reflects the need for focus on ROI and things that matter on your website. 

See on unbounce.com

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Krishnan Unni‘s insight:

Peep Laja’s insights on conversion are always a great read. Recommended for marketers who want results online.

See on conversionxl.com

See on Scoop.itContent Marketing Works for You

I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship.

Krishnan Unni‘s insight:

Wonderful graphic that captures the throes of the creative process.

See on www.printmag.com

See on Scoop.itContent Marketing Works for You

Blog post at Socialable : Content curation is increasing as more and more bloggers see the potential in using the various tools available to them.  Want to try it yo[..] (RT @lilachbullock: Are you curating content?

Krishnan Unni‘s insight:

Content Marketing is easy if it’s understood well. Marketers need to allocate funds to it to stay in business. To get their business found. To promote their business with fresh content of value to their customers. The content is all out there. Curation tools are of great value and a time saver for marketers.

See on www.stumbleupon.com

Harley-Davidson India has announced a Boot Camp in New Delhi on December 13, 2009.

For avid bikers, this is a rare opportunity to learn about, get a feel of and of course, ride a Harley.

If you wish to know more about what’s it like attending a Boot Camp, read Rajesh’s blog here.

If you’d like to register for the New Delhi Boot Camp, do so here.

The cost for registration is Rs 3,500 which is entirely given away to chartiy. You will also get special Harley merchandise – laptop bag, bandana, t-shirt and photo-frame when you attend the Boot Camp.

There are just 60 seats available at the Boot Camp and they’re being filled up even as you read this!.


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