The Top 7 Content Marketing Trends Dominating 2014 Forbes While I can’t point to any hard and fast statistics regarding the rise in popularity of the “Content Director” role, it’s clear that an increasing number of companies are centralizing…
Is your company ready for content marketing? Do you need help? An assessment of internal content sources? A strategy? Ways to leverage content marketing?
Content Marketing Trends: Adoptions, Tactics and Results in 2014 – #infographic – Digital Information World
Posted August 10, 2014on:
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Answer by Krishnan Unni:
I'd put it this way. Web Design can be learnt by a Graphic Designer, or by an execution person who is supplementing a Graphic Designer.
W3Schools for all the basics. CodeAcademy for practice.
You'd need to pack in some real-world CSS learning after this:
And for Responsive Design:
For PHP, it's:
If you're a quick learner, then you should be able to wrap the basics up in 45 days.
For the Graphic Designer, the recipe would be different.
>> Understand the Elements of Web Design [, Pattern tap
>> Understand Grid based design 
>> Look at the best designs on the www for a week to understand what folks are doing and how 
That's about a week's work for a Graphic Designer.
Posted January 26, 2013on:
Buyer persona definition can sometimes be nebulous, but this article provides you with a great framework for Buyer Persona definition. In this article, see how one B2B firm tailored content to segments of its audience, and increased leads 124% after launch. Results:
Skytap launched a content marketing strategy in May 2012 to generate and convert more leads. The team saw great year-over-year results:
210% increase in North American site traffic55% increase in organic search traffic97% increase in leads from online marketing124% increase in leads from all channels (online as well as offline events and programs)73% increase in opportunities from online marketing
Focussing on delivering content based on personas is always a better idea than not. The results show that.
See on article
For every $92 spent acquiring customers, only $1 is spent converting them. Clearly something is wrong with this picture!
I have always felt that most businesses focus on the eyecandy for their websites, not on ROI. When it comes to ROI, eyecandy has to give way to usability heuristics, information architecture, neuroscience and conevrsion optimization.
This report on conversion optimization reflects the need for focus on ROI and things that matter on your website.
See on unbounce.com
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Peep Laja’s insights on conversion are always a great read. Recommended for marketers who want results online.
See on conversionxl.com