Pigtail Pundits

Archive for January 2013

See on Scoop.itContent Marketing Works for You

Buyer persona definition can sometimes be nebulous, but this article provides you with a great framework for Buyer Persona definition. In this article, see how one B2B firm tailored content to segments of its audience, and increased leads 124% after launch.  Results:

 

Skytap launched a content marketing strategy in May 2012 to generate and convert more leads. The team saw great year-over-year results:

210% increase in North American site traffic55% increase in organic search traffic97% increase in leads from online marketing124% increase in leads from all channels (online as well as offline events and programs)73% increase in opportunities from online marketing

 

Krishnan Unni‘s insight:

Focussing on delivering content based on personas is always a better idea than not. The results show that.

See on article

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See on Scoop.itContent Marketing Works for You

It’s always a challenge to write effective landing pages, but it’s easier when you know the mistakes to avoid.

See on blog.kissmetrics.com

See on Scoop.itContent Marketing Works for You

For every $92 spent acquiring customers, only $1 is spent converting them. Clearly something is wrong with this picture!

Krishnan Unni‘s insight:

I have always felt that most businesses focus on the eyecandy for their websites, not on ROI. When it comes to ROI, eyecandy has to give way to usability heuristics, information architecture, neuroscience and conevrsion optimization.

 

This report on conversion optimization reflects the need for focus on ROI and things that matter on your website. 

See on unbounce.com

See on Scoop.itContent Marketing Works for You

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Krishnan Unni‘s insight:

Peep Laja’s insights on conversion are always a great read. Recommended for marketers who want results online.

See on conversionxl.com

See on Scoop.itContent Marketing Works for You

I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship.

Krishnan Unni‘s insight:

Wonderful graphic that captures the throes of the creative process.

See on www.printmag.com