Pigtail Pundits

The Conversion Rate Optimization Report – 2012 Stats

Posted on: January 20, 2013

See on Scoop.itContent Marketing Works for You

For every $92 spent acquiring customers, only $1 is spent converting them. Clearly something is wrong with this picture!

Krishnan Unni‘s insight:

I have always felt that most businesses focus on the eyecandy for their websites, not on ROI. When it comes to ROI, eyecandy has to give way to usability heuristics, information architecture, neuroscience and conevrsion optimization.

 

This report on conversion optimization reflects the need for focus on ROI and things that matter on your website. 

See on unbounce.com

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