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Content Marketing: Targeted persona strategy lifts sales leads 124% | MarketingSherpa

Posted on: January 26, 2013

See on Scoop.itContent Marketing Works for You

Buyer persona definition can sometimes be nebulous, but this article provides you with a great framework for Buyer Persona definition. In this article, see how one B2B firm tailored content to segments of its audience, and increased leads 124% after launch.  Results:


Skytap launched a content marketing strategy in May 2012 to generate and convert more leads. The team saw great year-over-year results:

210% increase in North American site traffic55% increase in organic search traffic97% increase in leads from online marketing124% increase in leads from all channels (online as well as offline events and programs)73% increase in opportunities from online marketing


Krishnan Unni‘s insight:

Focussing on delivering content based on personas is always a better idea than not. The results show that.

See on article


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